Cunningham Autopoint wins best presentation in Car Dealership Awards

Cunningham Autopoint hasreceived an award for Best Presented Cars in Connacht.

The dealership is among the first winners of the 2019 Car Dealership Awards which are hosted by CarsIreland.ie and Ulster Bank’s Lombard to recognise and reward exceptional marketing in the car industry.

The Oranmore dealership scooped the prestigious award based on the quality and consistency of its photographs, creativity, and quality of information provided on its online car advertisements on CarsIreland.ie

The awards, now in their fifth year, welcomed Ulster Bank’s Lombard as a title sponsor this year, and an awards ceremony will take place in December.

There are three award categories, which are given out quarterly, with overall winners announced at the end of the year.

Best Presented Cars are judged on the quality of the photographs and descriptions of stock on CarsIreland.ie, taking into account consistency, creativity, and quantity of information supplied. It is also important stock is kept up to date and all information entered is accurate. Special attention is paid to consistency and any efforts made to stand out from competitors via branding, video, etc.

The other two categories are Best Online Marketing - the overall online presence including website, search visibility and utilisation of new technology and tools that help streamline the customer experience online, and Best Social Media - use of social media as both a sales and brand-building tool.

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