New Audi A7 Sportback on the way

Audi Ireland has revealed the pricing of its new A7 Sportback, which goes on sale in the coming months.

Prices start from €78,150 on the road for the A7 Sportback, which is a new style of Gran Turismo. Audi says it offers systematic digitalisation, a contemporary new design, and an optimal space concept for a truly unique driving experience - praise indeed.

Audi Ireland expects the new A7 to continue in the success of the previous model, which was the segment leader. The new model benefits from enhanced standard specification including ‘mild hybrid technology’, eight-speed tiptronic transmission, LED headlamps, lane assist, and the new touch screen MMI operating system.

The main seller in Ireland is expected to be the 3.0 TDI S Line model featuring the new S Line design package, HD Matrix Beam headlights and animated LED rear lights.

The exterior design of the new Audi A7 Sportback embodies Audi’s new progressive design concept, which focuses on large surfaces, sharp edges, and alternating light and shadows.

The German carmaker boasts of the new A7 Sportback as being “an athletic sculpture with a long engine hood, long wheelbase and short overhangs, with pronounced contours that emphasise the wheels and reference Audi’s quattro DNA”.

The wide, low single-frame grille and prominent air inlets represent the dynamic character of the Gran Turismo at first glance. And Audi says the A7 Sportback is testament to its leading role in lighting technology and lighting design. Headlights are available in three versions - LED technology, HD Matrix LED, and HD Matrix LED with Audi laser light. The two Matrix variants are divided horizontally to add to the Audi A7 Sportback’s slim and sporty design.

It believes the contemporary interior design concept of the new Audi A7 Sportback is stylish yet minimal, incorporating sleek, horizontal lines to convey a feeling of airy spaciousness. The centre console is subtly inclined toward the driver to underscore the Gran Turismo’s sporty character. The driver cockpit and MMI display merge to form a homogeneous surface, through which most vehicle functions can be controlled via two black panel displays, which are integrated almost invisibly into the dashboard.

And Audi claims the new A7 Sportback’s drive system is now even more efficient thanks to a new mild hybrid system (MHEV ) which will be available with all 3.0 litre TDI engines.

The MHEV system is based on a 48-volt primary electrical system and a belt alternator starter (BAS ) generating up to 12 kilowatts of recuperation power. The Audi A7 Sportback can coast with the engine off over a wide speed range and then restart smoothly via the BAS. The start-stop function now activates at 22 m/h. the 3.0 TDI is paired with an eight-speed tiptronic gearbox. The 3.0 TDI produces 286hp and 620Nm of torque, and accelerates from zero to 100m in 5.7 seconds.

The new Audi A7 Sportback represents the next step in its digitalisation strategy, which began with the flagship A8.


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