In 2015, Shannon Airport won an acclaimed international award at a ceremony in Durban, South Africa, and this year, the independent airport has again been shortlisted for the same award for the fourth year running, having put in another stellar performance over the last 12 months.
The airport has been nominated for the ‘best marketing of airports in the world under four million passengers’ at the World Routes Marketing Awards 2016, which will see Ireland’s third busiest airport compete with more than 700 airports worldwide for the title.
The 2016 awards night will be held in New Century Global Centre, Chengdu, China, and head of aviation development Declan Power is excited about the airport’s chances.
“We are absolutely delighted to be nominated for this prestigious award for the fourth year in succession,” he said.
“To even be nominated is testament to the hard work and creativity of the team here in Shannon.
“Being shortlisted says that not alone have we been able to gain top international attention for our efforts to promote our routes at Shannon from the off, since separation in 2013, but we are maintaining those very high standards year in-year out.”
The award provides the airline community to vote for its preferred airport in terms of best overall marketing services, which ensures that the most effective campaigns are rewarded for their handwork and dedication to route development.
For the first 6 months of 2016, Shannon has reported an increase in passenger numbers, with the UK market leading the charge.
From January to June, numbers for UK bound flights, including London, was up by nine per cent to 362,242 passengers, compared to the same period in 12 months previous.
Overall, the airport witnessed a four per cent growth in total passenger numbers, with figures now at 791,155 for the opening half of the calendar year.
Since its separation in 2013, the airport has witness continued growth in all sectors, and a 22 per cent increase in passenger flow, demonstrating the power of its marketing campaigns and route development on a global scale.
Last year, the airport took home five awards, from aviation sustainability and environment award to best international access initiative, and this year it is hoping for more of the same.
The World Routes Marketing Awards ceremony in China will take place on September 26.