Former Apprentice star’s new book looks at policing and social media

A new book, which takes an in-depth look at the emerging field of policing social media has been published by the Managing Director of Digital Training Institute, based in NUI Galway’s Business Innovation Centre. Authored by Joanne Sweeney-Burke, Social Media Under Investigation, Law Enforcement and the Social Web takes and in-depth view of An Garda Síochána’s adoption of social media and benchmarks this against international best-practice.

Joanne’s knowledge on this emerging niche area has earned her an invitation to speak at the SMILE conference (social media, the Internet and law enforcement ) in Phoenix, Arizona in April. The entrepreneur has also launched an online training school for police forces called LEO (law enforcement observer ) which will offer officers worldwide the chance to learn from the best.

According to Joanne: “The book has taken me 18 months to research and write and I actually really enjoyed the process. The motivation to combine policing and social media came from my background as a broadcast journalist and my skills as a social media and digital marketing practitioner. I am so excited to be able to bring my knowledge to the United States in April and get first-hand knowledge of the experience there. In fact it may even provide research for a second edition of the book.”

Joanne has found the support received by NUI Galway and the University’s Ignite Technology Transfer Office invaluable in progressing her ambitions. Media Box was her first business, Digital Training Institute her second. Last year she began work on a dedicated eLearning course for young people called Young Minds Online, which was co-authored by her daughter Sophie, now a first year accountancy and commerce student at NUI Galway.

Joanne featured as a finalist on TV3’s ‘The Apprentice’ in 2011 and holds a total of 10 academic and professional qualifications, including a Masters in Journalism from NUI Galway.


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