BMW named Ireland’s most reputable company

BMW has been named the most reputable organisation in Ireland, according to the results of the annual Ireland RepTrak 2013 study, announced by Corporate Reputations today.

This is the fourth year of the most comprehensive study of corporate reputations undertaken in Ireland, carried out by Corporate Reputations and its global partner the Reputation Institute.

The study measured the reputations of 100 firms in Ireland between January and February 2013, based on more than 14,000 consumer ratings from members of the general public. In-depth reports and analysis on the reputation of every organisation included in the study are available from Corporate Reputations. See for information.

BMW ranked first among the firms studied, with Apple (second ), Google (third ), Volkswagen (fourth ) and Toyota (fifth ).

The independent study ranked how highly organisations are held in esteem, how much they are admired and trusted, and how good the general public feels about them. It also studied how an organisation was rated across the key dimensions of reputation, which are leadership, innovation, governance, workplace, performance, citizenship and innovation. BMW was also recently named as the world’s most reputable company in the Global RepTrak™ 100 study, the world’s largest study of corporate reputations undertaken by Reputation Institute.

“Companies recognise the value of a strong reputation, but they are facing new challenges that a majority are not prepared to meet. Their number one challenge is the lack of a structured process for integrating reputation-based decision-making into their business planning. This is limiting their ability to drive customer loyalty, increase sales, and capture market share.”

Key findings from the RepTrak™ Ireland 2013 Study (based on responses from the general public ) include: a ) the automotive industry has overtaken food manufacturing companies as the most trusted, admired, and respected sector in Ireland and enjoying the greatest amount of support, followed by computer firms; and b ) three car manufacturers, BMW, Toyota and Volkswagen, all feature in the top five positions in the study.

Michael Nugent, director of sales and marketing at BMW Ireland, told the Advertiser: “BMW Group Ireland is delighted to be recognised by the RepTrak 2013 Study as the company with the best corporate reputation in Ireland. This endorses the long term investment by us in the Irish market. BMW’s reputation is built upon our excellent products and services enjoyed by an estimated 100,000 drivers in Ireland.”


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