Reaffirming its reputation as an automotive leader in sales satisfaction in the US, Jaguar North America has achieved the top ranking in the JD Power and Associates 2008 Sales Satisfaction Index Study.
Jaguar has established the sales satisfaction benchmark in four of the past five years and in 2008 achieved an industry leading score of 907, a 14-point improvement from 2007.
"I am delighted that Jaguar has reclaimed the number one ranking in the JD Power and Associates 2008 Sales Satisfaction Index Study," said Mike O'Driscoll, managing director of Jaguar Cars. "Our simultaneous number one ranking in JD Power and Associates Customer Satisfaction Index and Sales Satisfaction Index studies reflects the dedication that everyone at Jaguar shares in delivering outstanding customer service.
"To set the benchmark for four of the past five years in the study and to rank number one for two consecutive years in customer service index reaffirms the passion of our employees and reflects the tremendous standards that our dealers consistently achieve."
The study, now in its 22nd year, is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from 35,805 new-vehicle buyers who registered their vehicles in May 2008. Overall customer satisfaction is measured based on five factors: dealership facility, salesperson, paperwork/finance process, delivery process, and vehicle price.