New 7-Series headlined latest BMW launches

BMW boasted a strong new line-up at the Paris Motor Show last month, headlined by the world debut of the new BMW 7 Series, and supported by the first appearance of the new BMW 3 Series.

The BMW stand also featured the latest developments in the BMW EfficientDynamics automotive strategy.

BMW says the new 7 Series arouses new emotions in the luxury saloon segment, offering a unique driving experience, supreme grand touring comfort, and outstanding design with an ideal combination of sporting elegance, modern style and natural presence.

The German carmaker also says the world’s best-selling premium car, the BMW 3 Series, is likewise more attractive today. Appropriate modifications of the car’s design, refinements within the interior, and additional drive variants enable both the saloon and the touring to further increase their comfortable lead over the competition.

Both the 3 and the 7 Series are world leaders also in terms of efficiency. Boasting the most advanced, consumption optimised engine technology and a wide range of other features in BMW EfficientDynamics, all engine variants in both the BMW 7 and the 3 Series offer the best balance of motoring performance and fuel economy in their respective class.

All this is made possible by BMW EfficientDynamics. Through the wide range of technologies offered in this way, such as brake energy regeneration, on-demand management of ancillary units including the a/c compressor disconnected when not required, intelligent lightweight technology, active aerodynamics, and tyres with reduced roll resistance, the new BMW 7 Series is far ahead of all its competitors also in terms of such modern, trendsetting technology.

Offering average fuel consumption of 39.2mpg in the EU combined cycle, the new BMW 730d powered by a newly developed 180kW/245hp straight-six is indeed the most efficient car in its segment. Contrary to the BMW 7 Series boasting six-speed automatic transmission as standard, the BMW 3 Series also comes with the BMW EfficientDynamics gearshift point indicator featured on all models with a six-speed manual gearbox and the auto star-stop function on all four-cylinder manual gearbox models. Reducing average fuel consumption to 4.7 litres/100 kilometres, equal to 60.1mpg imp, and with a CO2 emission rating of 123grams per kilometre, the 105 kW/143hp BMW 318d is the absolute leader in its segment in terms of both fuel efficiency and emission management.

Entering the 2009 model year, BMW tells us it already offers no fewer than 23 models complying in full with the future EU 5 emission standard. In addition, the new BMW 330d is the first model available with optional BluePerformance technology, already today fulfilling the EU 6 emission standard not scheduled to take effect until 2014.

As of autumn 2008, the same number of 23 current BMW models now come with CO2 emissions not exceeding 140 grams per kilometre at the very most. Indeed, the fact that sales of cars with BMW EfficientDynamics already exceed one million units clearly confirms the unique, broad-scale impact of this strategy for reducing fuel consumption and emissions in road traffic.


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