Tony Burke Motors wins Irish motor industry award

Left to Right: Gerry Caffery, president SIMI; Tony Burke, MD Tony Burke Motors Ltd; Dave Watson, head of Castrol Professional in Ireland; and Alan Nolan, director general of SIMI.

Left to Right: Gerry Caffery, president SIMI; Tony Burke, MD Tony Burke Motors Ltd; Dave Watson, head of Castrol Professional in Ireland; and Alan Nolan, director general of SIMI.

Tony Burke Motors, Toyota and Lexus Dealership in Ballybrit, Galway, received a huge boost recently when it was crowned Franchised Retail Operation of the Year at the 2012 SIMI Irish Motor Industry Awards.

The awards were open to all SIMI registered dealerships nationwide and initiated by the Society of the Irish Motor Industry to acknowledge and encourage best practice among its members.

Tony Burke Motors was awarded Franchised Retail Operation of the Year having been shortlisted in both the Franchised Retail Operation of the Year and Franchised Aftersales Operation of the Year categories.

The award recognises dealerships that have demonstrated best practice and outstanding performance across both new and used car sales operations, high levels of customer satisfaction, and an innovative approach to business.

This decision is made by a judging panel of independent industry experts that assessed all entrants in each category.

The SIMI Irish Motor Industry Awards, in association with Castrol Professional, were hosted by RTE sports presenter Des Cahill in the Burlington Hotel, Dublin. Ronnie Whelan, former Irish International soccer player and Liverpool legend was the guest speaker on the night.

Tony Burke Motors Ltd is the new authorised Toyota and Lexus dealership for Galway city, and has been in business just over two years, having opened in January 2010. It currently employs 20 people at its location in Ballybrit, Galway.

Tony Burke Motors offers customers a full range of services from new and used car sales for both Toyota and Lexus, as well as a fully equipped Toyota and Lexus authorised workshop for all aftersales requirements, including warranty, parts, accessories and repair.

Commenting on the award, Tony Burke Motors Ltd’s managing director Tony Burke, who accepted the award, said: “We are absolutely delighted to have won this award. In the last two years since opening during tough times everyone at Tony Burke Motors has worked extremely hard to develop a business ethos and culture within the dealership which lives and breathes customer service.

“Along with this, we have implemented many new and innovative cost effective marketing strategies to help generate new business and build existing brand loyalty.”

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