Ford’s new B-MAX for Geneva Motor Show

Ford will throw open the doors to its new production-ready B-MAX compact multi-activity vehicle when it takes a starring role on its stand at the 2012 Geneva Motor Show next month.

Ford says the new B-MAX promises to set new standards with its unique design and best-in-class technological features. Its return to Switzerland, in full production form, comes just a year after the concept was unveiled at the Geneva show.

“The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO of Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”

Ford claims that bringing the B-MAX to production demanded a new approach to door construction, which has resulted in wide-open access for drivers, passengers and luggage; with the center pillars integrated into the doors themselves. The company boasts that the B-MAX will also deliver superior craftsmanship and high quality materials rarely found on an affordable compact car, together with flexible-seating and class-leading load-space.

Ford’s new 1.0-litre ecoboost petrol engine, which it says offers an advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.


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