Galwaywoman wows at Pregnancy and Baby Fair with breastfeeding gifts business

Petrina O’Halloran

Petrina O’Halloran

An Athenry native has wowed the baby goods business with a unique business idea based around the practiciality of breastfeeding.

Founder, Petrina O’Halloran, a native of Athenry, now living in Ennis with her family founded the A Mama’s Boobie Box business back in November 2020, and went live with the website in March 2021.

Mama’s Boobie Box is unique in the market as it offers the practical essentials a new mum needs for breastfeeding all beautifully packed in a Mama’s Boobie Box gift box.

Now the company has just exhibited for the second time this year at the Pregnancy and Baby Fair at the RDS in Dublin and Ms O’Halloran has had a wonderful response to her unique business idea.

When Petrina first began breastfeeding her oldest daughter Isobel in 2018, she identified a need for Mama’s Boobie Box, as some practical products are not readily available.

“It was also through my own struggles of breastfeeding that I realised more needed to be done to support breastfeeding women.

“Breastfeeding rates in Ireland are some of the lowest in Europe and according to stats from 2019 63% of women initiate breastfeeding but this can drop to 37% once discharged from hospital and drops to a further 33% after 3 months.

“The main reason women give for stopping breastfeeding is lack of support. Breastfeeding has many health benefits for mum and baby including reduced risk of developing breast cancer, ovarian cancer and diabetes for women in later life, and helps prevent baby developing chest infections, ear infections and tummy infections. It can also help reduce the risk of baby developing obesity in later life.” she added.

Mama’s Boobie Box has also created a community of support for new mothers through the social media presence on Instagram (@mamasboobiebox ), Facebook (Mamas Boobie Box ) and Twitter (@mamasboobiebox ) where Petrina offers practical advice on breastfeeding issues.

Petrina is also a regular contributor to local radio, mainly focusing on highlighting women’s issues.

Mama’s Boobie Box is online only, operating from Ennis, Co. Clare and provides free delivery in Ireland. You can view their range at For National Breastfeeding Week, they are offering 10% off all products. Simply subscribe or follow on social media to get your code.


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