Limerick has issued a ‘Double Your Summer’ invitation to visitors to mark its new designation by Fáilte Ireland as a Wild Atlantic Way Gateway City.
The ‘Double Your Summer’ campaign is the latest initiative by Limerick City and County Council supported by Fáilte Ireland to promote Limerick’s emerging status as one of Ireland’s leading destinations for value, welcome and excitement.
The Double Your Summer campaign will provide a range of incentives and reasons to visit Limerick, do more, try something new, stay longer or to extend their coastal holiday in the city and county.
The campaign was launched with competitions that will offer the opportunity to win one of four prize experiences - Double the Delicious, Double the Adventure, Double the Culture and Double the Indulgence, in collaboration with social media content creators Trisha Lewis, Caroline Hassett, Meghann Scully and Celia Holman Lee.
The offers will include the likes of superb value accommodation, dining and retail therapy at participating providers in the city and county.
Launching the campaign, Mayor of the city and county of Limerick Cllr Michael Collins said: “Twelve months ago there was so much
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uncertainty for the summer season and for our tourism providers. But Limerick responded to the Covid challenge with typical resilience and, thanks in no small part to the local authority’s campaign, welcomed domestic tourists to the city and county who were never here before and the feedback was excellent. Limerick is a tourism jewel in its own right but its new designation as a gateway city to the Wild Atlantic Way is a huge boost for us."
Head of marketing and communications at Limerick city and county council, Laura Ryan said: “It is a very exciting day for us as we become a Fáilte Ireland designated Wild Atlantic Way Gateway City and launch our Double Your Summer campaign off the back of it. In many respects this reflects the giant steps we have taken over recent years here on a journey becoming one of Ireland’s emerging tourism destinations.
“Becoming a Wild Atlantic Way Gateway City is a major plus for us in that it officially puts us on the map of one of the world’s biggest tourism success stories of the past decade but there’s so much to do in Limerick in its own right on top of that. We have a celebrated culture, visitor attractions, museums, history, quality dining and, of course, the majestic Shannon itself. Move out the county then and you have a multitude of things to do, from our Limerick Greenway, to a range of other walking trails, great scenery, the Shannon Estuary, world class golf and so much more.
“We’ve made a quantum leap over the last decade in terms of our offering and got fantastic feedback last year from visitors on this. Our hospitality sector make it very easy to sell Limerick, of course, as we’ve got such a quality offering here and value is one of the strong points. People get to do a lot more in Limerick for less than other locations and that’s why, despite the challenges of Covid again this year, we are very excited and confident about the future.”