So you like cars…but have you ever considered the industry for your career. Ireland’s motor industry is one of the country’s most diverse and dynamic employment sectors, providing jobs for more than 40,000 people and contributing significantly to the national economy.
With an annual turnover estimated at between €12 and €14 billion, and generating €1.2 billion in tax revenue for the government, this sector represents around 2–3% of Ireland’s GDP. From vehicle sales to advanced electric vehicle (EV ) maintenance, the industry offers a wide range of career paths for people with technical, commercial, and digital skills.
A broad and evolving industry
The Irish motor industry is made up of several interconnected sectors. Vehicle sales remain the most visible, spanning new and used car dealerships, independent second-hand traders, and commercial vehicle sales. Vehicle imports, particularly from the UK, have traditionally been a key supply channel—though Brexit has reshaped this landscape with new costs and complexities.
Beyond sales, the aftersales and servicing sector—covering repairs, maintenance, and parts distribution—accounts for a large share of industry employment. The commercial vehicle market, which includes trucks, vans, and agricultural machinery, underpins Ireland’s logistics, construction, and farming industries. Meanwhile, leasing and car rentalservices are growing rapidly as businesses and consumers explore flexible mobility options.
Training and Apprenticeships
The motor trade has long been a cornerstone of Ireland’s national apprenticeship system. Apprenticeships in motor mechanics, heavy vehicle mechanics, vehicle body repair, agricultural mechanics, and construction plant fittingprovide structured, hands-on training for young people entering the workforce.
In 2024, 760 apprentices were registered across these trades—a 25% increase on the previous year—reflecting strong demand for new talent. With the sector evolving toward electrification, apprenticeships are also adapting to include training in EV and hybrid systems.
The Role of SIMI
At the centre of the industry stands the Society of the Irish Motor Industry (SIMI ), the official representative body for dealers, repairers, distributors, wholesalers, and testers. SIMI works closely with government and state agencies to shape policy, promote industry standards, and advocate for its members.
One of its key initiatives, Women@SIMI, provides a professional network for women working in what has traditionally been seen as a male-dominated field. The programme supports career development, networking, and visibility for women across all areas—from marketing and finance to engineering and management.
Current challenges and skills shortages
Like many sectors, the motor industry is feeling the effects of global supply chain disruptions and rising prices. New and used vehicles have become more expensive due to limited supply, while Brexit-related import issues continue to affect stock levels.
At the same time, the industry faces a growing skills shortage, particularly in two key areas: EV/high-voltage technicians and traditional mechanics. As Ireland accelerates toward an electric future, garages are struggling to find qualified technicians capable of diagnosing and repairing complex battery systems. Similarly, shortages in core mechanical roles—such as body repair, painting, tyre fitting, and diagnostics—are causing longer service delays nationwide.
Digitalisation and the road ahead
The Irish motor industry is undergoing a digital transformation. Online car sales platforms and virtual servicing systems are reshaping how customers buy and maintain vehicles. Dealerships are increasingly investing in digital marketing, e-commerce tools, and customer relationship software to stay competitive.
The shift toward electrification is perhaps the most profound change of all. Government-led environmental policies and consumer interest in sustainable mobility are driving strong growth in EV sales. Over the next five years, EVs are expected to dominate the Irish market as battery prices fall and charging networks expand. However, infrastructure gaps—particularly in rural areas—remain a challenge.
A sector full of opportunity
From technical apprenticeships to careers in finance, IT, sales, and customer service, the motor industry offers diverse pathways for school leavers and graduates alike. With sustainability and technology reshaping mobility, the sector is entering a period of rapid innovation.
For anyone with a passion for vehicles, mechanics, or emerging green technologies, Ireland’s motor industry is not just a place to find a job—it’s a chance to build a future at the heart of an evolving, essential part of the Irish economy.
