Revlon look to Ireland for new face of European campaign

Cosmetics giant Revlon is inviting Mayo model hopefuls to enter their search for a new spokesmodel to star in a multi-million Euro advertising campaign in print media and on billboards across Europe.

As part of their search, Revlon will select a contestant from the Miss Ireland finals in July in Dublin to join the shortlist to become the face of Revlon for the 2014/2015 advertising campaign.

The search is being conducted in synergy with Revlon’s announcement as official make-up partner for the Miss Ireland finals.

CEO of Revlon in Ireland, Luca Hickey, is delighted to bring the search to Ireland saying: “We have looked at every European market closely, and truly believe that an Irish model would best communicate Revlon’s core brand values of colour and glamour, while also providing a great fresh new look.

“The current Miss Ireland, Aoife Walsh, is the epitome of these values, and we’re confident that this year’s Miss Ireland finals will yet again yield high calibre contestants with star quality to front the Revlon brand.”

The lucky winner will join the ranks of Audrey Hepburn, Cindy Crawford, Jessica Alba, Emma Stone and Olivia Wilde among other beauties to represent the Revlon brand.

To be in with a chance to be the new face of Revlon in Europe,check out Revlon Ireland on Facebook. Applicants must be over 18-years-old.


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