The web factor – optimising your business on the internet

There was a time when it was difficult for a small business to justify the need for a website. The World Wide Web was originally an ideal in sharing knowledge; however, business soon woke up to the opportunities. In today’s fast-paced, increasingly technological world, more online users of all ages are being targeted with advertising, while they themselves are using the web to search out information on goods and services before making purchasing decisions.

It has therefore now become imperative for any small business which is looking for new customers to have a presence on the internet, especially if their competitors are already there.

So, apart from having a website which creates a good first impression and sells the right message, a business website must also be “optimised” for the major search engines in order to get it listed for the most important keywords. Correct optimisation can mean the difference between regular visitors and complete obscurity. Statistics show that most people do not continue searching beyond the first three pages of search returns, so it is important to know what customers are searching for and aim high.

Agtek Web Design, based in Achill, specialise in a complete web design service for small businesses. Bespoke website design begins with a starter five-page site which can include a contact page with an online message form and email accounts.

They advise on the content required in order to get best possible search engine placement and once designed they will optimise according to your chosen keywords. They will then arrange either a .ie or .com domain name and upload your site to hosting on a fast secure web server based in a Dublin data centre.

Finally, they will submit your new site for listing in Google, Yahoo and MSN and will further advise on a strategy to strengthen search engine placement and other methods in driving visitors to your site.

For more information about our web services (including shopping carts, flash advertising, html email, web hosting, mx backup ) or any of our business computer services, contact Tony Gralton on 098 43786, email [email protected] or visit www.agtek.ie or www.agtekwebdesign.ie

For a special offer on a starter web design package, see Agtek’s advertisement in today’s edition.

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