The digital marketing revolution has arrived and the internet is now helping us find information, goods, and services not just globally but locally, quickly and easily. The following top tips have been offered by Aró, online marketing consultants for SMEs and existing website owners wishing to enhance their visibility for their websites and drive revenue online. Some of these strategies are also useful for non website owners, as follows:
Google Maps – for location specific businesses it is important to have a profile built on Google Maps.
LinkedIn – a social network for professionals and businesses.
Facebook – 1.4 million Irish people are now on Facebook and it has passed Google as the number one visited site in Ireland.
Twitter – Now used prominently as a PR tool for communicating with online and offline media rather than a brand engagement tool as Facebook is with your customers.
Email marketing – A cheap form of direct marketing for cross selling and upselling to existing customers and potential targets.
For website owners:
Search engine marketing – Your website should be optimised for brand and location searches at a minimum.
Link building – Search engines identify links as endorsements of a site and will rank sites higher the more quality relevant sites that are linking to their own site. For example a wedding flower specialist can link to hotels, wedding bands, and other related wedding sites that are complementary to weddings. A link has a dual benefit of providing good brand exposure whilst also increasing the reputation of the site in the search engines.
Google Analytics – A worldwide recognised website tracking system which provides detailed data on your visitors: their geographic location, language, how they found your site, and their activity on the site. It is a free tool but you will need your website provider to upload the tracking for you, which only takes a few minutes.
Pay per click advertising – Google and Yahoo pay per click services allow website owners to bid on search engine phrases which can appear in the top and right hand side of the organic search engine results.
All of the above topics are covered in-depth in Aró’s online marketing workshops which run evenings or weekends. Daytime workshops can also be arranged in the Aró office in Furbo. Aró can also provide in-house or bespoke workshops for business networks.
Aró offers full e-commerce packages including web design, website editing software, e-shop facilities, and email marketing for SMEs starting from €60 per month plus deposit which gives you full control over your website, with optional e-marketing workshop. For more information contact Ross Fleming on (091 ) 597223 or email [email protected] or visit www.aro.ie