Skoda Ireland has hit a record market share of 7.1 per cent for first three months of 2018. It says this marks the highest sales performance by the brand in Ireland, which saw 5,064 new vehicles delivered to customers.
The brand’s latest set of results solidifies its sixth position in the sales rankings, and Skoda’s performance is in stark contrast to the overall market performance.
In a year when overall car sales are down over 5.8 per cent, Skoda has managed to grow its sales volume by 3.7 per cent. Interesting results also confirmed 56 per cent of the sales were diesel-powered vehicles.
John Donegan, brand director at Skoda Ireland, says strong demand for its diesel powered vehicles helped achieve the greatest first quarter result in the brand's history.
"We believe our efficient EU6 diesel engines still provide the best solution for the majority of Irish motorists. Diesel is alive and doing very well.
“Skoda also possesses one of the most advanced ranges of petrol engines – such as the turbo-charged 1.0 TSI 115bhp unit, available in the Karoq and Octavia, offering great choice to our customers. By 2020, we will be offering our customers the option of electric, plug-in-hybrid, petrol and of course diesel.”
Despite the growing trend towards SUVs, the brand’s best-selling model was the popular Octavia, with more than 2,000 units sold. The Superb has also enjoyed further success securing increased segment share, in some cases at the expense of premium brands.
Skoda also told us it has provided loans to the value of some €41 million to customers during the first three months of 2018. This performance was certainly assisted by 0% finance offers and the launch of the highly anticipated new Karoq SUV, to the line up.
Finally, Skoda has also recently confirmed that it is extending 0% finance to Skoda approved used cars for a limited time.