John Muldoon has been announced as the new ambassador for the FRESH range of Supermac’s Irish beef and chicken products. Supermac’s has a full premium range of fresh sandwiches and burgers, specifically the wholemeal grilled chicken sandwich, the chicken breast sandwich and the 5oz beef burger. The promotion of the FRESH range is a further commitment of the family group of restaurants to the Irish food sector.
John Muldoon’s association with the fresh new approach to rugby in the west was a key consideration. He comes from a strong farming background and was a natural fit for the campaign.
Muldoon grew up in Portumna, Co Galway, in the heart of Galway hurling country and played with the local GAA team there alongside Galway legend Joe Canning. However, his road led him to play rugby and he has become a legend of Irish, Connacht, and Galway rugby since then, most recently captaining the Connacht team to the Pro 12 title in 2016.
"We are delighted to have John on board as brand ambassador for our fresh range of products,” Supermac’s MD, Pat McDonagh said. "John is an icon of Irish rugby and has proven himself as a great competitor. He has always brought a fresh approach to his demeanour on and off the pitch. He is a natural fit for this fresh range of products and the Supermac’s brand in general."
John Muldoon said that Supermac’s unique position at the heart of each community was one of the reasons he was attracted to the brand. “Supermac’s is an integral part of each and every community they are located in. People trust Supermac’s to deliver what they want,” he said.
"One of the things that makes Supermac’s unique is that they listen to their customers and give them what they want. One of the things that customers looked for was fresh 100 per cent Irish beef and chicken. When you compare these fresh products to frozen offerings you know that the customer is the primary focus of what Supermac’s do."
Supermac’s is the only quick service chain of family restaurants to provide fresh never frozen premium product range. “The importance of having fresh meat is because when it is frozen, meat loses moisture. When it loses moisture, it loses flavour,” Pat McDonagh said.
"We only use beef sourced from Irish farmers. Our 5oz burgers are made from prime cuts of beef and are cooked to order. This means that your burger or grilled chicken does not touch the grill until after you order. It is cooked fresh every time," he said.
Supermac’s is also taking a fresh approach to its sponsorship in the west with a ‘Uniting the Tribes’ campaign that draws together all the key sporting sponsorships the company has undertaken in the region.
Supermac’s is the longest serving sponsor of a GAA intercounty team having begun its sponsorship of Galway hurling in 1991. Supermac’s now sponsors Galway Football as well as Galway Hurling, Galway Camogie, Galway Ladies Football, Galway Ladies Soccer, Galway United and now John Muldoon.
The FRESH campaign will include a national six week outdoor campaign as well as TV, radio, print and online. There will be a series of social media offerings including some videos created with FRESH ambassador, John Muldoon, that will be fresh in their concept and will be released throughout the six week campaign.