Galway streets are cleaner than ever of chewing gum.
Gum litter is at its lowest level as a percentage - 11 per cent - since the Gum Litter Taskforce came into operation in 2007.
The campaign has seen huge success to date with the National Litter Pollution Monitoring System results showing an overall decrease in people dropping gum from 26 per cent.
Speaking at the launch of the 2016 Gum Litter Taskforce [GLT] in Eyre Square, Mayor of Galway city Noel Larkin said: “It is wonderful to see everyone in the community coming together to get behind this campaign, both here in Galway city and in so many towns around the country. The GLT campaign brings together the community and local authorities with a common goal to fight gum litter.”
Paul Kelly, chairman of the GLT said at the launch; “The main goal of this campaign has always been to reduce the amount of gum litter and change people’s behaviour towards littering. The results of the National Litter Pollution Monitoring System are demonstrable proof of the success of the campaign to date. We are hoping to build on this success again this year and see even better results. The national launch today will set off an extensive advertising campaign which is being rolled out nationwide and includes the various strands of the campaign such as the hugely popular Bin It.”