HerFamily.ie launches to become fourth site in Maximum Media stable

HerFamily.ie the latest website in the stable owned by businessman Niall McGarry launched this week with Sive O’Brien at the helm.

 Introducing HerFamily.ie, the big sister site to Her.ie The fourth site to the Maximum Media publishing empire, this is a lifestyle site like no other, set to revolutionise publishing for parents in Ireland. HerFamily.ie will be headed up by Sive O’Brien and a team of four who know that parenthood is a serious business, but it doesn’t have to be serious all of the time. HerFamily.ie will take a fresh approach with realistic, relatable content for the way we live as parents today.

 Along with a panel of experts the site will be connecting parents with trusted content. Think meaty features on newsworthy topics that affect parents in Ireland today; food and nutrition, wellbeing and medical health; the latest on fertility; news and advice on pregnancy (plus all the things people don’t tell you ); expert advice on how to deal with the daily stresses; travel news, because we know how important it is to get away, with and without the kids; beauty tips n’ tricks; fashion for mums and kids, (and not just what to wear to the school gates ); pithy posts on issues that affect children of all ages; musings from working mums; and not forgetting dad-friendly topics with a bit of humour; honest vlogs; as well as the frivolous stuff to get parents through the day (with sanity intact! ).

 Sive joins HerFamily.ie from IMAGE Publications, where she spent the last fourteen years as Fashion Editor for IMAGE, contributor and editor across various contract titles, as well as the magazine’s digital sister, image.ie She’s also a mum of two little girls and brings her wealth of experience as a parent and content creator to the website.

 “I am thrilled to join such a brilliant, progressive company such as Maximum Media. I believe engaging content, brilliant editorial, coupled with a strong social media footing, HerFamily.ie has the potential to become the best parenting website in Ireland, changing the way parents engage online said” Sive O’Brien.

 HerFamily.ie is the latest addition to the Maximum Media family joining Her.ie, JOE.ie and SportsJoe.ie

 Speaking from HerFamily.ie HQ, Katie Molony, MD of Maximum Media said “This new departure for Maximum Media will revolutionise publishing for parents in Ireland, seeding out a fresh approach to how content is tailored for parenthood.

“Sive’s experience in Irish media, and of course, as a mum, positions her perfectly to lead this new and innovative destination for parents.”


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