Mazda unveils the new MX-5 roadster

Mazda finally revealed its Mazda MX-5 - the fourth-generation model which features a distinctive adaptation of the KODO – Soul of Motion design.

It will go on sale in Europe in 2015, and will arrive in the Irish market next summer.

The new MX-5 comes with SkyActiv technology, including specially tuned SkyActiv-G petrol engines and the first rear-wheel drive version of the SkyActiv-chassis.

The new model weighs 100kg less than the outgoing model, and with the lowest centre of gravity, Mazda says the new edition of the roadster enhances the 'Jinba Ittai' or “rider-and-horse-as one” responsiveness and agility that has always made the MX-5 the essence of driving fun.

The weight reduction also puts the new MX-5 at a level comparable to the original model, which revived and revolutionised the market for affordable lightweight sports cars when launched in 1989. And with more than 947,000 produced over the past 25 years, the MX-5 holds the Guinness World Record as the all-time bestselling two-seater sports car.

“Mazda’s current winning streak is driven by our highly acclaimed new models, and the new MX-5 should only add fuel to the growth engine,” says Mazda Motor Europe president and CEO Jeff Guyton. “Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an added boost.”

Accordingly, “Long live the roadster” was the motto of the unveiling of the new Mazda MX5, the fourth car to adapt the Mazda KODO design language and will be powered by the award-winning SkyActiv engines.

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