Toyota scores very well in German owners' study

Toyota demonstrates its reputation for owner satisfaction in the 2014 JD Power Germany Vehicle Ownership Satisfaction Study.

The brand finishes second, with its Avensis achieving the highest score among midsize cars and also the highest score overall, while the Yaris is first place in the small car segment. The Aygo achieves a second place in the city car segment, and the Auris ends in third place in the compact segment.

The study also reveals that new vehicle owners in Germany most frequently cite reliability/durability (56 per cent ), “the deal” (48 per cent ) and safety (46 per cent ) as having the most influence on their purchase decision.

The 2014 Germany Vehicle Ownership Satisfaction Study is based on 18,288 online evaluations by vehicle owners in Germany whose vehicles were originally registered new between January 2011 and December 2012. The survey was fielded in Germany from December 2013 through February 2014.


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