Hyundai Ireland to sponsor RTÉ Sport’s FIFA World Cup 2014 coverage

Hyundai, Ireland’s fastest growing car brand, will sponsor RTÉ Sport’s coverage of the FIFA World Cup 2014 across all platforms - television, radio, online, mobile and and the RTÉ Player.

Hyundai Ireland’s FIFA World Cup 2014 broadcast sponsorship includes:

•Television - Stings on all 56 live games and 25 daily highlights programmes on RTÉ Two as well as a 30-second spot in the centre break of 56 live games and Hyundai logo on match clock.

•Radio - Stings on live coverage of FIFA World Cup 2014 final on RTÉ 2fm and the daily World Cup news desks across RTÉ Radio 1 and RTÉ 2fm, as well as sponsorship of the RTÉ 2fm Roadcaster.

•Digital- Sponsorship of the 2014 FIFA World Cup Brazil section on RTÉ.ie with significant brand presence on mobile sites and apps, as well as pre-rolls on live streaming and on demand viewing across RTÉ.ie and RTÉ Player on all platforms.

Sarah Hayes, marketing manager of Hyundai Ireland, said: “We are delighted to bring the global Hyundai brand association with the 2014 FIFA World Cup to Ireland and the Irish consumer.

“Hyundai is now Ireland’s fastest growing car brand and this partnership with RTÉ Sport demonstrates the huge investment in Ireland behind the Hyundai brand and its product range. The partnership is also perfectly timed to coincide with the launch of our new 142 July registration plate promotion – book a new 142 Hyundai before June 30 and receive five years free servicing. The 142 offer applies to all models in the Hyundai range.”

Dermot Rigley, commercial manager of RTÉ Sport, commented: “ FIFA World Cup remains on terrestrial free-to-air television and Hyundai Ireland has secured a powerful association with FIFA World Cup across all of RTÉ’s market-leading platforms. This partnership is a great endorsement of RTÉ Sport’s output and its powerful audience reach and we’re delighted to welcome Hyundai Ireland on board.”


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