Fiesta wins MPG Marathon with 108.78 mpg

The Ford Fiesta Econetic 1.6 TDCi has won the 2012 ALD Automotive MPG Marathon, clocking up 108.78mpg over a 370-mile route involving tough, real-world driving in challenging weather conditions.

Although the Fiesta Econetic won the challenge it was not actually the first car to break the 100mpg mark as that honour went to a team driving a Kia Rio 1.1 CRDi eco which finished the route a few minutes earlier and recorded 102.1 mpg. Third place went to a Peugeot 208 e-HDi with 93.4mpg.

The annual event is a test of fuel consumption for showroom vehicles, which also demonstrates the financial benefits of simple, smarter driving techniques. This year’s route through the hills of South Wales and the Cotswolds was made more challenging by a bridge collapse and a traffic light failure along the way.

Ford’s winning team, Andrew Marriott and Andy Dawson, are both former rally drivers and beat their nearest rival by over six miles per gallon.

The super-frugal Ford Fiesta Econetic, which boasts an official combined fuel consumption of 85.6mpg and emissions of 87g per kmCO2, proved that smarter driving can dramatically reduce the cost of running a family car. This year’s run demonstrated a 27 per cent improvement over its official combined fuel consumption figure.

Ford’s Econetic technology significantly assists the efficiency of Fiesta models by combining start/stop technology, combustion and calibration improvements, smart regenerative charging, and revised gear ratios among other enhancements.

Event organiser Ross Durkin commented: “This year’s MPG Marathon will be remembered for the two teams who beat the elusive 100mpg barrier – both superb performances. The average improvement over combined cycle figures achieved by the 27 vehicles in this year’s event was a whisker under 16 per cent – impressive by anyone’s standards.

“Manufacturers have done a tremendous job in improving the fuel efficiency of all new cars and vans, but motorists should see their published fuel consumption figures as a target to beat, not the maximum achievable.”

Opel Vivaro leaves van

eco-rivals green with envy

Vauxhall’s British-built Opel Vivaro ecoFLEX has triumphed in the Fleet World MPG Marathon with a stunning 59.31 per cent improvement on the combined fuel economy figure.

Driven by Vauxhall’s archivist and resident eco-driving expert Andrew Duerden, with co-driver Neil McIntee, editor of, the 2.0CDTi-powed Vivaro ecoFLEX registered an impressive 65.16mpg against a combined figure of 40.90mpg.

This sensational result was not only the best percentage improvement for a commercial vehicle but also overall including cars as well as vans.

A Ford Transit Custom T270, crewed by Owen Wood and Richard Powell, of Ford’s Dunton Technical Centre, came third in the LCV category thanks to a performance of 56.04mpg – 37 per cent up on its combined figure of 40.9mpg.


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