Dacia brand and Duster SUV launched in Ireland

The arrival of Dacia in Ireland is expected to shake things up a bit.

At a time when prices seem to be climbing for almost everything else, Dacia brings a refreshing smart-buy concept to Ireland and is one of the most exciting motor stories of 2012. Its arrival here will see the Duster SUV in Irish showrooms in January 2013, at an impressively affordable €14,990.

However customers do not have to wait until January to test drive and/or order the Duster, they can do so now through their local Dacia dealership. The launch of Dacia Duster in Europe in 2010 saw such a demand from eager customers that resulted in a six-month waiting list for the much anticipated vehicle in Germany and France.

The SUV segment is the fastest growing segment in Ireland and is up nine per cent this year to date on 2011. Almost 90 per cent of vehicles in the SUV segment are more than €22,500 to buy new or even more than €24,500 to have the equivalent diesel engine for the best seller of the segment, so with that in mind, the Duster will quickly become a very attractive contender for those looking at buying a new SUV, a new family car or even a used car.

The award winning Duster will wow buyers with its chunky and unpretentious styling, impressive and versatile interior space, peerless build quality, and unbeatable value for money. The eagerly-awaited Duster SUV is expected to kick its segment competitors into touch with its super-mini or in some cases city-car pricing. Quite simply no other car in the country will offer the same price, size, and equipment for the money.

The Duster will be available in Ireland in both 4x2 and 4x4 guises with one diesel engine size, a punchy 1.5 dCi 110 bhp in Band B with two trims, Alternative 4x2 and Signature 4x2, 4x4, and comes with an up to five year unlimited mileage warranty.

Everything that Dacia does is centred on simplicity and eliminating the unnecessary. Its model range in Ireland, Duster, Sandero Hatch launching in January 2013, Sandero Cross-Over and Grand Sandero launching later in 2013, reflect this, giving customers the ability to buy exactly what they need and nothing more.

Julien Lelorrain, marketing director, Dacia Ireland, told the Advertiser, “Dacia has arrived and this brand will shake up the Irish motor industry. It could not be a better time to announce the price of Ireland’s smartest buy. Dacia is generous, reliable, simple and smart. We believe Dacia will change the way people buy cars. No doubt that the launch of Dacia in Ireland will continue its great success of being the fastest growing brand in Europe.”

Dacia re-emerged amid a blaze of publicity in 2004 with the Logan, which sold 65,000 units in the first year. In 2010, Renault owned Dacia became France’s fourth bestselling brand with the Duster becoming the bestselling 4x4 in the country. Eight years on and with five more models under its belt, Dacia has been trying to keep up with surging global demand for its high quality reliable and affordable vehicles ever since. Since 2004, some 1.8 million Dacia models have been sold.

In 2011, Dacia was Europe’s fastest growing car brand, coming out tops in Romania and Morocco. There are no dealerships offering Dacia in Connacht yet but O’Brien’s in Mullingar (044 9340 825 ) stock Dacia, as do dealers in Thurles, Limerick, Naas, and Dublin. See www.dacia.ie


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