The new Range Rover Evoque passed an important milestone this week when the first production vehicle was driven off the line at Land Rover’s manufacturing plant near Liverpool.
"The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly," saysDr Ralf Speth, Jaguar Land Rover chief executive officer.
"The teams that have designed, engineered, and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement. Worldwide interest in our new car has been exceptional with 18,000 customer orders received from customers eager to be among the first to own the new Range Rover.
“It is a groundbreaking product, a Range Rover with concept car looks, lightweight technologies, and the capability to deliver 50mpg fuel economy. At the same time it’s still a true Range Rover that is agile, nimble, designed to survive in the urban jungle, and capable of tackling the toughest climates and terrains thanks to Land Rover’s legendary all-wheel drive expertise.”
The launch of the Range Rover Evoque is just one of 40 new product actions that Jaguar Land Rover will carry out in the next five years in the most ambitious market offensive in the history of its two brands. This product creation programme is supported by annual investment of £1.5 billion in developing new models, engines, technologies and vehicle lines.