Hyundai’s new brand direction reaches Ireland

Hyundai Cars Ireland has unveiled ‘New Thinking.. New Possibilities’.

The intensive advertising campaign is currently running on RTE 1, RTE2, TV3 and SKY channels.

The slogan ‘New Thinking. New Possibilities’ encompasses Hyundai’s new brand positioning, ‘modern premium’, which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities.

While traditional premium is usually linked with high prices for the privileged few, Hyundai’s ‘modern premium’ concept is based on the idea that high quality does not necessarily require a high price. Hyundai will offer high-end, high-quality and emotional values customers never experienced or expected.

Hyundai Ireland has reported a growth of 56 per cent in passenger car sales to date this year with a market share of 4.5 per cent. This growth can be attributed to the recent launch of the ix35 and ix 20, along with steady demand for Hyundai’s seven-seater Santa Fe and i range cars.


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