Pictures speak a thousand words

Alan Smyth.

Alan Smyth.

A picture speaks a thousand words, an age old saying that was never more accurate than it is in the digital and internet world of today.

Property advertising and marketing continues to evolve with these new medias, and particularly the internet. At a single sitting on the internet people can view hundreds of properties for sale in any area. Vendors need their property to stand out among these hundreds of homes. Quality photography is the single most effective tool to make your home catch the attention of potential buyers.

With this in mind a new alliance has been formed between Sherry FitzGerald Kavanagh and architectural photographer Alan Smyth. The quality of photographs, brochures, web presence, and window displays can decide whether a property sells or not. “We have seen the high standard of Alan’s work and we are happy to recommend his services to our clients,” said Tony Kavanagh of Sherry FitzGerald Kavanagh. “He is very cost competitive and the images he produces show off our clients’ properties in their very best light, and that is exactly what we want when selling property.”

Smyth has worked on commercial photography of businesses and property for quite some time. He has experience of working with the top hotels nationwide as well as many other businesses looking to make their products, premises, and services stand out from the crowd.

“Property brochures have come a long way in 10 years, where once a black and white A4 sheet was sufficient,” said Smyth. “Now buyers want colourful, accurate, and informative brochures they can dwell on before and after viewings. The buying public often make a shortlist of available properties they want to view from the internet, and will narrow it down to those that seem most attractive. That’s where the very best of digital photography comes into play.”

Traditionally this type of professional photography would have been too expensive to apply to the housing market, but with agents like Alan Smyth nationwide, the company Content Collector has made it possible and at very affordable prices. A full photo shoot costs around €150 ex vat, and the shots are yours to own afterwards. Even if you do not sell they are guaranteed to help you rent the property.

When you compare the cost of properly marketing your house to the value of the house, it should be a simple choice. It is a buyers’ market and a small investment in having your property portrayed in its best light will pay dividends in the long run.

Sherry FitzGerald Kavanagh can be contacted at No 4 Eyre Square or on (091 ) 569123, and Alan Smyth on (087 ) 6073951.


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