The dangers of driver fatigue is being highlighted this Easter holiday weekend.
The Road Safety Authority is releasing new research which shows the dangers posed by the lack of sleep to drivers. It is also airing its ‘Driver Fatigue’ radio ad campaign to drive home the message that fighting sleep at the wheel is as dangerous as driving over the drink drive limit.
The RSA has welcomed an initiative by Topaz to its ‘Driver Reviver’ campaign again this year in conjunction with the RSA.
As part of the campaign Topaz provides free coffee to drivers on bank holiday Fridays at its countrywide network of 109 sites throughout Ireland. Last year Topaz gave away 20,000 free coffees each bank holiday weekend.