BWG Foods has announced the launch of Market Square Select, a new own-brand range developed in collaboration with Irish producers and made exclusively available to independent MACE and LONDIS retailers nationwide.
The new range brings together a carefully selected group of Irish suppliers to deliver a premium range of everyday products with a strong combination of quality and value for consumers.
Inspired by the role of the traditional Irish market square as the heart of community and enterprise, the brand reflects a shared commitment to trust and local connection across the BWG retail network with products developed in collaboration with suppliers from Galway, Cork, Wexford, Meath and Waterford.
Galway’s Foods of Athenry are making two Market Square Select Granolas using Irish-grown oats. The bakery is based on their family farm in East Galway and was established in 2004 as a small-scale venture that has grown into a significant local employer; producing high-quality, nutritious baked goods.
The launch of Market Square Select reflects BWG Foods’ continued investment in supporting its independent retailer network through high-quality own-brand innovation, while also creating meaningful commercial opportunities for Irish food producers.
By connecting local suppliers with a national retail platform, the range enables customers to access premium Irish products in their local stores while supporting regional enterprise and supply chains.
Paul Lawless from Foods of Athenry, says, “We are delighted to be part of the Market Square Select launch with some of the best of Irish food producers, and launching two new Granola packs with BWG Foods.
“As a family-run business rooted in our local community here in rural East Galway, this partnership provides an exciting opportunity to bring our products to a wider national audience while remaining true to our values of quality, Irish sourcing and sustainability.
“What began as a very small family venture on our family farm in 2004, born out of necessity and a love of good quality food; has grown significantly over the years, and today we work alongside three of our grown children in the business, making it a family enterprise with never a dull moment!
“Working with BWG Foods gives producers like us a valuable platform to expand our reach to new customers across the country and continue investing in the future of Irish food production. Sustainability remains a key focus for our business, and we are proud to be Bord Bia Origin Green GOLD certified, reflecting our ongoing commitment to responsible production practices and continuous improvement across our operations.”Jamie Tevlin, BWG Foods Trading Director said that Market Square Select represents the strength of independent retail in Ireland by bringing together MACE and LONDIS retailers with some of the country’s most innovative food producers.
“This range is about making high-quality, locally produced products more accessible to customers across Ireland, while also supporting Irish suppliers to grow their businesses at scale.”Phase one of the launch includes a curated selection of artisan-led products. The launch of Market Square Select is an extension of BWG’s Market Square own brand launched earlier in June with a broader range of everyday essentials planned to roll out across the summer under the Market Square umbrella.
