Toyota Ireland has announced a new partnership with Special Olympics Ireland which sees the brand become one of the organisation’s premier sponsors until May 2028.
This partnership will see Toyota Ireland support Special Olympics Ireland at both national and local level. The announcement comes ahead of the Special Olympics Ireland Summer Games 2026 which take place from June 18 to June 21.
The Special Olympics Ireland Summer Games are the nation’s largest inclusive sporting event. It brings together more than 1,200 athletes across 12 sports over three days of competition.
To support the Summer Games and encourage communities nationwide to attend and cheer on the athletes, Toyota Ireland will launch a national radio, digital, and digital audio campaign built around the idea of ‘Why the Special Olympics is special’. It will run until June 21.
Steve Tormey, chief executive, Toyota Ireland, said the partnership with Special Olympics Ireland is “about bringing our Built for a Better World commitment to life in a way that has real meaning, supporting a national movement that creates opportunities for athletes to be recognised, celebrated, and included”.
Toyota’s 41 dealers nationwide will also play a central role in bringing the partnership to life celebrating athletes in their communities, encouraging volunteering, supporting local clubs, and helping to raise visibility.
