Fair Deal Property has announced the launch of a dedicated new homes division for the Galway market, marking a significant strategic expansion for the fast-growing Galway based agency and signalling a strong commitment to supporting residential developers across the city and county.
Founded in 2021, Fair Deal Property has rapidly established itself as a challenger brand across the west of Ireland, known for its modern sales execution and performance-led mindset. The launch of the new homes division represents a deliberate shift toward deeper collaboration with developers, landowners and housebuilders at a time when certainty, speed and structured delivery have become critical to scheme viability.
Over the past 12 months, Fair Deal Property has facilitated in excess of €200 million in off-market residential property transactions. Central to this achievement has been the development of an unrivalled network of public-sector and institutional partnerships, particularly in the provision of social and affordable housing. For Galway developers, this capability offers a proven route to de-risking schemes, accelerating absorption rates and improving funding certainty in an increasingly complex market.
Galway remains one of Ireland’s most supply-constrained housing markets, underpinned by strong demographic growth, inward migration and sustained employment demand. At the same time, planning timelines, construction costs and financing pressures have sharpened the focus on well-structured, deliverable schemes. Fair Deal Property’s new homes division has been designed to address these realities by working with developers from the earliest planning and design stages through to phased sales, completions and scheme close-out.
The division provides detailed market intelligence, buyer profiling, pricing strategy, absorption analysis and launch planning, alongside professional branding and marketing execution. Rather than relying on legacy pricing assumptions, Fair Deal Property adopts a data-driven approach aligned with real buyer demand, mortgage affordability trends and competing stock.
A key differentiator is the firm’s emphasis on buyer education and qualification, particularly for first-time purchasers navigating new-build transactions. By proactively managing mortgage approval, Help to Buy and contract readiness, Fair Deal Property aim to significantly reduce fall-through rates and improve delivery certainty for developers operating under tight construction and funding schedules.
As Galway enters a pivotal phase in its residential development cycle, the launch of Fair Deal Property’s new homes division reflects a broader shift toward partnership-led, performance-focused sales execution. For developers, it introduces a specialist partner with the infrastructure, relationships and execution capability to support the next wave of housing delivery in the Galway market.
