Suzuki Motor Corporation has achieved accumulated worldwide automobile sales of 80 million units by the end of August 2023. The breakdown of the sales units are 28.9 million units in the brand's home of Japan and 51.27 million units in overseas, including 10 million in Europe.
Since the launch of Japan’s first mass-production mini vehicle, the Suzulight in October 1955, Suzuki has been delivering creative products that meet the customer needs, in line with the innovation and development of mini vehicles. The launch of Fronte 800 in 1965 marked Suzuki’s debut in the compact vehicles. The launch of the Cervo and Escudo also led to the development and global introduction of the highly successful Swift, SX4, Grand Vitara and Splash.
Overseas sales started from the export of Suzulight in 1959. In 1975, Suzuki’s first overseas automobile production started in Pakistan, and has since proactively expanded the overseas production bases including India in 1983 and Hungary in 1992. In India, the plants have become a production hub not only for the Indian domestic market but they also play a role for exports to destinations including Africa.
To date, Suzuki has 15 automobile production bases in 10 countries including Japan, with its cars sold in 184 countries and regions worldwide.
The Alto, which was launched in 1979, accounts for a fifth of the 80 million units sold worldwide. Over the past 44 years since its launch, the Alto has been favoured by customers and has become one of the models that represent Japanese mini vehicles. Starting as a Japanese mini vehicle, the Alto has expanded worldwide, especially in India where it has largely contributed to Suzuki’s sales in the country.
At present, Suzuki's new car offering in Ireland includes the Vitara, S-Coss and S-Coss Hybrid, Ignis, Swift, and Swace. The brand has sold over 2,000 models in Ireland so far this year.