With the empty roads of the last lockdown quickly becoming a distant memory, Toyota is reminding drivers to be mindful in the car and keep their phones faced down for the duration of their journeys.
Toyota Ireland is now offering free access to the mindfulness and well-being app ‘Headspace’ for three months to all users of the Toyota Face It Down road safety app.
In-car mobile phone usage by drivers continues to be a major issue on Irish roads, as evidenced by research conducted by iReach last year which found that almost 60 per cent of Irish motorists look at their phones while driving.
Toyota’s life-saving ‘Face It Down’ app, which is endorsed by the Road Safety Authority, was developed to help reverse this behaviour. The easy-to-use, free app incentivises motorists to place their phone face down when driving in order to limit distractions and ensure safer roads for all. For every kilometre driven with the app engaged and phone faced down, users will earn points that are redeemable against free hot beverages in Circle K and subsidised parking at QPark lots.
The newest Face It Down incentive, made possible through an exclusive partnership with Headspace, is being launched in an effort to encourage even more drivers to join the movement. Headspace is one of the world’s most popular mindfulness apps with more than 65 million downloads and two million subscribers, and the collaboration with Toyota marks the first time Headspace has partnered with a car brand.
To avail of the free three-month Headspace subscription, drivers must complete two journeys using the Face It Down app, and then use the unique code to register on Headspace and start their subscriptions.
Since its launch in 2017, Toyota says its Face It Down app has recorded more than 31.5 million kilometres driven in Ireland with phones faced down. The free app is available to all motorists, whether they drive a Toyota or not, from Apple Store or Google Play.