The Marketing Institute of Ireland West Region will hold a seminar on new marketing strategies in the Radisson SAS Hotel, Galway on Tuesday May 19 at 5.30pm.
Entitled Innovate or Die, the seminar will showcase successful Galway company Easyfix with guest speakers from Easyfix — Mike Earls, managing director, Noel Kelly, business development manager and Ronan Boyle, marketing manager.
Facilitated by Padraic O Maille of the O’Maille Group, the seminar will highlight and discuss proven strategies for strategic business growth during recessionary times.
According to Mr O Maille, successful companies do not abandon their marketing strategies during a recession, instead they adapt them.
“Experience has taught us that a downturn is not the time to stop investing in marketing,” said Mr O Maille.
“The key for businesses is to understand how the needs of their customers and partners change so that they can adapt their strategies to the new reality.
Easyfix is a leading example of how adapting existing strategies can lead to business success in challenging times.” he concluded.
Registration for next week’s event is free, however booking is essential. Register online at www.mii.ie/en/cev/83 or call Cecilia on 01 2160156.