Irish athlete Nadia Power, who competed at the European Championships this month in Poland, has become an official ambassador for Toyota Ireland.
Power will now play a central role in Toyota’s global Start Your Impossible campaign, which celebrates the best of human performance and centres on the aspiration of movement for all.
Through the partnership, Power will also drive a new Toyota Yaris Hybrid, which was named Car of the Year 2021. The new generation Yaris has been transformed and boasts a dynamic new style, and the latest self-charging hybrid technology for those who desire to drive sustainably.
Toyota CEO Steve Tormey, says Nadia Power Is one of Ireland’s brightest and most promising athletes.
"Nadia truly embodies what Toyota Ireland’s Start Your Impossible Campaign is all about – excelling and exceeding to achieve the best in yourself."
Nadia Power says Toyota represents innovation and is a progressive brand.
"The global Start Your Impossible campaign echoes strongly with me, as I go out to every race to do the absolute best I can.
"I am delighted to be driving a new Yaris Hybrid and I am very grateful for this partnership opportunity."