Peugeot reveals new logo

Peugeot has launched a new logo and brand identity, in what is the 11th update to its lion emblem since 1850. T

The French brand’s new logo features a roaring lion’s head inside a new Peugeot coat of arms.

Peugeot says the emblem has been created to acknowledge its evolution as a brand, its innovative and successful model line-up, and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.

 

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