Portwest, in partnership with Connacht Rugby, has launched a new road safety for all campaign , Be Bright on Safety, which also aims to set a new world record.
The world record it aims to break is for the most people wearing high visibility vests, which will also highlight the importance and responsibility of all road users when it comes to safety this winter.
The world record attempt will take place at The Sportground on College Road, Galway, where Connacht Rugby take on Munster on Saturday December 21 in the Guinness Pro 14 championship.
The record currently stands at 2,499 people and Portwest is confident it will easily surpass this number on the night of the local derby match. According to Anne McNicholas, sales and marketing manager at Portwest; “The Christmas interprovincial game between Connacht and Munster is always highly anticipated and a guaranteed sell-out at The Sportsground. So, we’re aiming to double the current record and hopefully have 5,000 people all in hi-vis vests on the night.
“The campaign also has a serious message about road safety and reinforces the important role that every road user has when it comes to their own safety and that of others. We want to use the record-breaking attempt as a fun and engaging way to get this across to people while also getting them involved in something very special.”
Commenting on the initiative, partnerships manager at Connacht Rugby, Gavin Duffy said: “We are delighted to be a part of the campaign and I’ve no doubt that our supporters will fully get behind the record attempt as well given how important it is to continue to raise awareness for road safety. Saturday December 21 is the shortest day of the year so it’s quite apt that we’re able to attempt the world record at the game. Given the amount of people travelling over Christmas, it’s also an opportune time to highlight road safety to all.”
Details of how people can take part in the world record attempt will be announced closer to the match day but it is expected that anyone attending the Connacht versus Munster match will be able to play their part with Portwest supplying the hi-vis vests on the night.
Portwest has more than 115 years’ experience in the design and manufacture of high-quality workwear and has built a reputation as a trusted name in protective and safety clothing. It is three-time winner of Deloitte’s best managed company and produces a range of more than 1,500 items of workwear and PPE.