Google expert to address bizmentors’ breakfast seminar next week

Karl Lumsden

Karl Lumsden

Karl Lumsden, Agency Lead at Google, will be the main speaker at next week’s, fully booked, bizmentors® Seminars which is taking place in the Clayton Hotel, Ballybrit.

His address at the event on on Tuesday September 11 at 7.30am will focus on Google supports available to start-ups and SMEs along with an overview of digital trends. Speaking ahead of the seminar, Mr Lumsden highlighted the growing importance of video.

“In 2020, 82 per cent of all internet traffic, will be video based. Now more than ever, marketeers must understand their audience and tailor their content to engage with this audience in a useful and frictionless manner,” he said.

Since joining Google in 2011, Karl Lumsden has worked with some of Google’s largest brand customers and media agency groups across the United Kingdom and Ireland, offering guidance on an integrated media strategy across traditional and digital media. More recently, he has been leading the Google Ireland agency team to grow Google’s partnerships with local media across the country.

bizmentors®, has been running since 2012. The bizmentors® programme offers free business mentoring to new and existing enterprises. Since its inception, more than 900 people have availed of mentoring.

There are over 100 experienced mentors on the bizmentors® panel. The mentors have experience across a wide range of areas including Marketing, Sales, Finance, Business Planning, IT and Legal.

Attendees at the Breakfast Seminar on September 11 will also hear from David Noone of Procure Wizard. David will explain how the bizmentors® programme has helped his business reach the next level.

A novel bizmentors® sponsorship initiative will be launched at the upcoming event.

The Breakfast Seminar on September 11 is booked out; however you can register your interest for a waiting list for this event or for future events by calling 091 386004. To find out more about bizmentors®, visit


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