MADRA unveils new mascot ahead of this weekend’s Dogathon 2018

MADRA’s new mascot was unveiled to the public this week on the Salthill prom, in time for the dog charity’s 2018 ‘Paws on the Prom’ Dogathon, which takes place this Sunday at 1pm.

The mascot, who has yet to be named, will lead the way on Sunday, when more than 1,000 paws are expected to trot along the prom. The event begins at the Claddagh Hall with registration from 11am. Registration is €10 (adult ), €5 (child ), or €25 (family - two adults and two children ). All money raised will go to the Connemara-based dog rescue and adoption charity.

“There has been a great reaction to our new mascot,” says MADRA General Manager, Jonathan Kent. “We hope the, as yet unnamed, mascot will encourage families to join us on Sunday for what will be a great day out. The Dogathon is so important to MADRA. The event helps us to raise the much needed funds to keep our services going. The money raised allows us to rescue and re-home as many dogs as we can. It’s also a great chance for the people who support MADRA - whether they be volunteers, donors, adopters, or those interested in our work - to come together and show their support for the charity.”

All dogs go free, but participants are encouraged to raise sponsorship to help MADRA continue to find new homes for unwanted, neglected and abandoned dogs. The dog that raises the most for this year’s Dogathon will win a professional photoshoot and a place on the cover of the 2019 MADRA calendar. See


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