Volvo Cars is giving its best selling V40 and V40 Cross Country a new corporate face for the model year 2017, with trim updates across the range.
Central to the model year exterior updates are new grille meshes featuring the updated and more visually striking Volvo Iron Mark. Also available are the new ‘Thor’s Hammer’ headlights, resulting in a confident new look shared with the Volvo’s new 90 Series cars.
“The V40 is the best-selling Volvo model in Europe and the second-most popular Volvo model globally, making it a very important car for the company,” said Björn Annwall, senior vice president, sales, marketing and customer service at Volvo Car Group. “With the updates for model year 2017, we make this already very successful model even more attractive to customers in the segment.”
The exterior update includes the addition of five colours to Volvo’s V40 range, including the completely new Amazon Blue and Denim Blue, as well as three colours already used by other Volvo models. The V40 will also receive the new ‘rank marks’ that were first introduced on the XC90, visualising trim levels and variants and a total of eight new wheels across the V40, R-Design and V40 Cross Country models.
In a cue taken from the award-winning Volvo Concept Estate, a new upholstery called City Weave will be added along with a new charcoal/blond steering wheel option. Several new interior panel trims are also to be offered: Milled Aluminium, Black Grid Aluminium, and Stealth Aluminium. Accent trim colours in the door inserts will now be offered with contrasting stitching, and for the first time a black headliner will be available as an option in the V40.
New tread plates will be added for the R-Design and Inscription trim levels and an updated key fob with the new Volvo logo will be available. Continuing its innovative approach to powertrain engineering, Volvo has reduced CO2 emissions on its popular D2 manual powertrain to just 89g/km with the full tyre programme.
Volvo’s continuing leadership in interior air quality is highlighted across the 40 Series from 2016 with the inclusion of the CleanZone logo on instrument panel air vents. Volvo’s award-winning CleanZone technology ensures that outside air is effectively filtered before entering the cabin, removing harmful pollutants that are increasingly common in large urban areas. CleanZone technology reflects Volvo’s ongoing work to improve the in-car experience, covering incoming air, interior emissions, odours, interior surfaces, and contact allergies.