Seat has unveiled its first SUV model

Seat has unveiled its first SUV model, which it describes as having a unique combination of distinctive design, dynamic driving fun, urban versatility, and compelling utility.

The Spanish carmaker adds that first-class connectivity, innovative assistance systems, and highly efficient drives are among the technology highlights that it promises will make the Ateca one of the most innovative SUVs in the segment. “The Seat Ateca is perfect for an urban lifestyle,” says Luca de Meo, president of Seat, SA. “It possesses stunning design and dynamics, and boasts compelling quality and utility.

“But above all, the Ateca exudes unmistakable character. Our first SUV marks the start of a new era for Seat. The Ateca is a clear development of the Leon DNA and will drive forward the success of the Leon range. Seat is a brand on the move.” Seat Ireland, part of the Volkswagen Group, says that when the Seat Ateca begins advance sales this spring, it will be available in a wide range of variants.

The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW/115 PS to 140 kW/190 PS, with either front-wheel or all-wheel drive and the option of manual or dual-clutch DSG transmissions. It will also have an extensive array of optional technology extras to choose from.

Niall Phillips, brand director at Seat Ireland, said: “We are delighted to announce the addition of the all-new Seat Ateca to our already excellent product line-up. The Seat Ateca marks the brand’s entry into a new segment for us and it will, we believe, set the standard in its class.

“The introduction of the Ateca comes at a time when the mid-size SUV segment has seen phenomenal growth, up 51 per cent compared to the same period in 2015 and increasing its share of the total market from 16.7 per cent to 19 per cent. The announcement of the Ateca adds to what is already an extremely exciting time for the Seat brand, as we’re currently in the process of rolling out a full re-brand of our dealerships to ensure that our 22-strong dealer network can offer an even better experience with greater choice to their customers. The Ateca will epitomise exactly what the Seat brand stands for: incredible quality, high class design, and attractive, value for money pricing.”

There will be more information about this new model from Seat closer to the launch this spring or in early summer.



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