Burgess supports ‘Give your Bra for Breast Cancer’ campaign

Burgess Department Store, Athlone, is supporting the Marie Keating Foundation’s ‘Give your Bra for Breast Cancer’ campaign.

The annual campaign calls on women to donate an unwanted bra in any size, any colour, any style, and any condition to the Marie Keating Foundation during October, Breast Cancer Awareness Month. The Marie Keating Foundation will receive €1 for every bra donated throughout the month. There are drop-off points around the country, including Burgess Department store.

Managing director of Burgess, Rosie Boles, said, “We are delighted to support this important campaign for the second year. I would encourage the women of Athlone to dig out their unwanted bras and drop them into the store during Breast Cancer Awareness Month to help raise funds for this worthy cause.”

This year, the cancer foundation is also calling on people to celebrate breast cancer survivors and women currently going through the disease by uploading a photo of a bra to Facebook, Twitter, or Instagram using #SayBravo and texting BRAVO to 50300 to donate €2 to the Marie Keating Foundation. The foundation receives 100 per cent of each donation across most network operators.

Liz Yeates, chief executive officer at the Marie Keating Foundation, said: “Last year, women across Ireland donated over 40,000 bras, which was a truly incredible response but this year, we are hoping for even more. The Bras for Breast Cancer campaign is an ideal way for women to support the fight against breast cancer.” 

Some of the donated bras will be sent to NCAD students and the Rediscovery Centre in Ballymun to be recycled as fashion garments or works of art as part of an art and design competition. The remaining bras will be recycled to support people affected by severe poverty and will be sent to Africa to support local women’s groups.

Visit www.mariekeating.ie for a full list of drop-off points. Women are also invited to post their bra to the Marie Keating Foundation, Unit 9, Millbank Business Park, Lucan, Dublin.


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