Direct to the customer

Thu, Jan 08, 2009

‘Direct marketing’ or direct mail as it’s also known, is simply targeting people by post or email ‘directly’ at their home or business. I believe direct marketing is one of the most cost effective methods of promoting your business, which is always valuable, but especially so in times of recession.

There are factors involved which contribute to the effectiveness of a direct marketing campaign.

€60m centres of science planned for around the country

Thu, Dec 18, 2008

An ambitious proposal to set up a centre for science, technology, and innovation in Galway has been announced, along with two others in Cork and Dublin.

Gaillimh le Gaeilge searches for a new tribe

Thu, Dec 18, 2008

Nominations for the Gradam Sheosaimh Uí Ógartaigh are accepted until 5.30p.m., Monday January 15 2009.

JCI Galway reviews successful year

Thu, Dec 18, 2008

Junior Chamber International Galway hosted its annual ball and awards ceremony in the Glenlo Abbey Hotel recently where the voluntary activities and efforts of members were recognised through the awards ceremony.

This event marks the end of a successful year for branch president Evelyn Cormican who had a busy year with 12 Galway projects to co-ordinate and acting as representative of JCI Galway at local, national and international events. She even travelled to Finland where she undertook to give training to members from all over Europe.

2009 funding secured for Financial Solutions Skillnet

Thu, Dec 18, 2008

Financial Solutions Skillnet (FSS) has been awarded €136,500 to continue its subsidised training programme in 2009. The network of more than 60 members offers tailored training courses and networking events to financial services companies and the banking sector.

“We are delighted that our funding application has been approved for next year”, said Nuala Martyn, network manager of Financial Solutions Skillnet. “We had a very busy year in 2008 and network members were really happy that we could bring more than 50 tailored training courses to their doorstep at affordable prices.

Chamber traffic forum hears from interested parties at second full meeting

Thu, Dec 18, 2008

Galway Chamber’s Traffic and Transport Forum under the chairmanship of Dr Chris Coughlan, met for the second full forum meeting last week and heard submissions from interested parties regarding the future of Galway’s transport infrastructure.

The need for advertising in a recession

Thu, Dec 04, 2008

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

You would do this, of course, only if you view advertising as an overhead. If you consider it an investment, which your marketing budget is, you wouldn’t dream of cutting it. Marketing, which includes advertising, is an investment in growing your business.

KPMG Galway candidates achieve impressive results in exams

Thu, Dec 04, 2008

KPMG in Galway has announced that three of its people have achieved some of the highest results in Ireland in the final accounting exams of The Institute of Chartered Accountants in Ireland (ICAI). Galway based Caoimhe McLoughlin (second place) John Harney (third place) and Maria Morris (joint eighth place) are all based at the accounting firm’s Eyre Square offices.

Irish shoppers attracted by offers and promotions as recession bites

Thu, Nov 27, 2008

Despite an ongoing recession Ireland will head European Christmas household spending this year, according to an annual survey by accounting firm Deloitte.

Irish find work-life balance no hassle

Thu, Nov 27, 2008

A new EU-wide survey reveals that after the Finns and the Dutch, the Irish find it easiest to combine work and family life.

Almost six out of 10 (59 per cent) say it is very or fairly easy to combine the two.

And the password is cheers

Thu, Nov 27, 2008

The gushing garden fountain, giant ‘triffid’-like plants, towers, and parapets are all dead giveaways. This is no ordinary entrance; this is no formulaic hotel.

Leading architects open office in Galway

Thu, Nov 27, 2008

OBK Equator European Architects has expanded its Irish practice by opening a dedicated office in Galway. The office will be lead by Eugene Mulcaire, former principal director and driving force behind OKM Architects. His completed projects include; the sustainably designed Galway City Webworks and Bus Station, Castlehope mixed use development, Fairgreen mixed use development and other significant works.

Recent large-scale master planning projects have included Crown Plaza, Mervue, now under construction; and the nine-acre architectural and urban redesign in the heart of Tuam town centre at Bishops Palace, currently with An Bord Pleanala.

Leading architects open office in Galway

Thu, Nov 27, 2008

OBK Equator European Architects has expanded its Irish practice by opening a dedicated office in Galway. The office will be lead by Eugene Mulcaire, former principal director and driving force behind OKM Architects. His completed projects include; the sustainably designed Galway City Webworks and Bus Station, Castlehope mixed use development, Fairgreen mixed use development and other significant works.

Cotton Box awarded Ardilaun contract

Thu, Nov 27, 2008

Clarinbridge-based interior design company, Cotton Box Design Group, has been awarded the contract to provide a complete interior design package for the new extension planned for the The Ardilaun hotel.

Marketing in a recession

Thu, Nov 27, 2008

Welcome to the first of six articles on marketing in a recession. In the last few months the companies I have met with have been divided into two camps regarding the recession. About half of them were cutting back on everything possible in an attempt to ride out the storm. The other half have been re-evaluating their marketing strategy and increasing their spend. Which is right?

Seminar to discuss how to create wealth in a recession

Thu, Nov 27, 2008

Entrepeneur, stock market trader, investor, seasoned stock market trainer, accountant and MBA holder Pat Lynch is running a seminar in Galway this weekend teaching the tools to make money in the stock market in a recession.

Regional businesses to ‘go to the wall before Christmas’, warns Healy Eames

Thu, Nov 20, 2008

Regional businesses are at risk of “going to the wall” before Christmas, due to their inability to access credit so the banks must “urgently provide cash flow” to protect the city’s businesses and economy.

Dublin is world's ninth dearest retail city

Thu, Nov 20, 2008

Dublin has ranked ninth in a league table of the world's most expensive places to have a retail business, the latest survey from CB Richard Ellis (CBRE) shows.

Dublin is more expensive than Los Angeles and Milan but cheaper than New York, Hong Kong, Moscow and London which make up the top four.

NCPP director to speak at Galway event

Thu, Nov 20, 2008

NCPP director Lucy Fallon-Byrne will be the keynote speaker at a conference on workplace strategy taking place in Galway next week.

Gaillimh le Gaeilge’s search begins for the best bilingual business

Thu, Nov 20, 2008

Gradam Sheosaimh Uí Ógartaigh the annual business award that recognises, honours and celebrates all the great bilingual work done in Galway City is now open for nominations.

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