Over the past decade, the west of Ireland has transformed into a thriving hub for digital innovation, creative enterprise, and global business operations. From multinational tech giants to ambitious startups, an increasing number of companies are planting roots in this region.
But what is driving this surge in investment and interest in Ireland's western corridor? The answer lies in a rich blend of culture, talent, incentives, and infrastructure that makes the West of Ireland one of the most compelling locations in Europe for business expansion.
Ireland boasts a vibrant and diverse digital ecosystem that includes everything from social media platforms and gaming studios to online retailers and audiovisual production houses. The West of Ireland, in particular, offers a microcosm of this diversity, supported by an entrepreneurial spirit and deep creative roots. According to IDA Ireland, 18% of its client base is involved in the media, business, and digital sectors—highlighting the region's robust role in the national tech and creative economy.
The presence of world-renowned companies such as Google, LinkedIn, Reddit, Airbnb, Meta, and Yahoo! across Ireland creates a fertile environment for collaboration, innovation, and growth. These firms are not only investing in infrastructure but also helping to foster a culture of digital excellence that is propelling the West forward.
Ireland offers one of the most competitive support environments for digital and content-based industries in Europe. The Digital Games Tax Credit and Section 481 for film, TV, and animation provide generous tax reliefs of up to 32% on eligible projects. These incentives are a game-changer for digital content creators and entertainment companies looking to scale efficiently while maintaining high production values.
In addition to tax reliefs, companies benefit from financial support for research and development. This support is particularly attractive to innovation-driven enterprises that need to stay on the cutting edge of technology and consumer engagement. Whether a startup working on the next disruptive app or a studio producing a high-end animated series, businesses can find the financial backing they need to thrive in the West of Ireland.
Magnet for world-class talent
Ireland leads the world in labour productivity (OECD ) and is ranked first globally for attracting and retaining talent. With 33% of its population aged 25 or younger and a third-level education attainment rate of 55.4%—far exceeding the EU average—the talent pipeline is both deep and future-focused. The West benefits from a steady stream of skilled graduates from regional universities and technical colleges, many of whom choose to stay thanks to the area’s high quality of life and career opportunities.
Moreover, Ireland’s flexible work permit regulations make it easier for companies to hire non-EU professionals, giving them access to a wider pool of global talent. This, coupled with the EU’s 250-million-strong labour force, gives businesses in the West a distinct hiring advantage.
Some of the world’s leading companies have already seen success in Ireland, reinforcing the West’s credibility as a strategic location. For example, Qualtrics, the global experience management firm, chose Ireland for its strong talent base and cost-effective setup, noting that it offered the “broad market coverage” necessary for European operations.
Other notable success stories include:
- Takeda, Asia’s largest pharmaceutical company, has expanded its functions in Ireland, delivering life-saving treatments closer to European patients.
- Autodesk, which relocated its EMEA HQ to Dublin, citing the city’s talent, multilingual capabilities, and creative energy.
- AbbVie, which employs over 2,500 people across 8 diverse Irish sites.
- SAP, celebrating 25 years in Ireland with continued investment in Galway and Dublin.
- Pfizer, which has invested over $9 billion into its Irish operations, contributing significantly to the national economy and global supply chain.
These companies span multiple sectors—from software and biotech to creative content and logistics—proving that Ireland’s appeal transcends industry boundaries.
Ireland offers the lowest cost to set up a business in the Eurozone. For companies targeting European markets, the West of Ireland provides the perfect launchpad. Its strategic location, supportive regulatory environment, and cost-effective operational structure make it ideal for establishing a base that serves both local and international customers.
Add to this the natural beauty, rich cultural heritage, and a strong sense of community that characterises the West, and it’s easy to see why so many executives are choosing to build not just offices, but futures, here.
From its exceptional talent pool and business-friendly policies to its proven record of attracting global giants, the West of Ireland is fast becoming a go-to destination for digital and creative companies. It is not just about doing business—it’s about doing better business in a place where innovation meets opportunity, and where every company has the chance to thrive. Whether you are a startup ready to scale or a multinational looking for your next European home, the West of Ireland stands ready to welcome you.
