SuperValu has announced the launch of Signature Taste, a new range of some 200 top tier own brand products, which has been developed to suit Irish tastes. O’Hara’s Bakery will produce a Christmas cake for the range. Signature Tastes is a new, affordable, range of quality products that includes some of the most popular products from the previous SuperValu Supreme and Superquinn SQ ranges. Available in all 225 SuperValu and Superquinn stores nationwide, this range is expected to generate sales of more than €20,000,000 in the first year alone, demonstrating SuperValu’s ongoing commitment to supporting Irish food, Irish suppliers, and Irish jobs.
With an investment of almost €3 million in sourcing, development, packaging, and marketing of Signature Tastes, SuperValu is confident that the range will meet consumers’ needs and provide an exciting and different quality range of everyday products at good value prices. Commenting on the launch Martin Kelleher, managing director, SuperValu, said, “The top end of the own brand market is growing because consumers want to enjoy great food at home, but at a good price. We have tested every single product versus the best equivalent and we believe we have developed a range that will excite and delight consumers. Additionally, as we promised when we announced the Superquinn name change, we have amalgamated the best-selling products from the SuperValu and SQ top tier ranges into the SuperValu Signature Tastes collection.”