SuperValu, Ireland’s leading community supermarket, has donated €100,000 to Focus Ireland. As part of SuperValu’s ongoing commitment to Irish communities, 14 cent from every 19 cent bag of carrots, net of Brussels sprouts, and melons sold in the days before Christmas 2013 were donated to Focus Ireland. All eight SuperValu stores across Mayo contributed to the campaign encouraging sales of carrots, Brussels sprouts, and melons in an effort to further enhance SuperValu’s charitable contribution to Focus Ireland.
Mark Byrne, acting CEO Focus Ireland, said: “We are delighted to accept this significant donation from SuperValu and its customers which will help fund our vital work providing over 70 services to combat and prevent homelessness across Ireland. Every single euro of this donation will support this work to help children and families who are homeless and trapped in awful situations. It will also support our work to prevent many families and people from losing their home in the first place.”
Martin Kelleher, managing director, SuperValu, said: “At SuperValu our retailers play an active part in their local communities so Focus Ireland, through its nationwide support of individuals and communities, was a natural fit. The decision to make a donation from the sale of fruit and vegetables ensured we would support a worthy cause while also following through on our on-going commitment to Irish suppliers. We are thankful to all eight of our County Mayo stores; Ryan’s SuperValu Ballyhaunis, Kavanagh’s SuperValu Westport, Castlebar, Kiltimagh and Claremorris, Sweeney’s SuperValu Achill, Cummins SuperValu Ballinrobe, and Moloney’s SuperValu Ballina for their support of this initiative.”
SuperValu stores across Ireland are committed to local employment and supporting local suppliers. Seventy five per cent of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing more than €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food, and retail sector.