E45, the number one selling brand for eczema in Ireland, has announced the brand becoming a foundation partner with the Irish Skin Foundation.
E45 is a skincare brand that stretches from licensed medical creams to beauty lotions for normal, dry, and sensitive skin with the backing of medical credentials including Irish dermatologists. E45 works closely with key leaders in skincare including eczema and psoriasis associations, expert dermatologists, and GPs in order to educate the consumer about all that is on offer from juniors to adults within the expert range.
The new partnership means that E45 will continue its important work with top medical experts on conditions affecting Irish people including psoriasis, eczema, dermatitis, allergy sufferers and other dry skin conditions. Together with the Irish Skin Foundation, E45 will also have access to leading skin research and statistics being established in Ireland. All of this will help to better understand Irish skin conditions and treatment options best suited to specific skin conditions.
Speaking about the partnership, Georgina Cunningham, brand manager for E45 said: “We are delighted to have become a foundation partner with the Irish Skin Foundation. It is widely known that E45 provides a unique formula that is clinically proven to treat and soothe dry, itching, flaking, chapped, and rough skin. With this new partnership, we look forward to working even closer with the broader Irish medical community and research teams in order to help create a better understanding of Irish skin conditions.”