Simply Be Curvy 2013 competition

Simply, Ireland’s online fashion house for curvy women, today launched its nationwide search to find the new cover girl for the Simply Be spring/ summer 2013 catalogue. The competition is looking for curvy Mayo women to enter this year. The competition, in its sixth year, has introduced a new twist. Simply Be has teamed up with TV3’s Xpose to produce a two day boot camp, with a host of experts from the Irish fashion industry to identify the company’s 2013 cover girl.

This year 20 curvy women will be selected from the regional heats to attend a two day bootcamp in Dublin in autumn where they will be put through their paces by a panel of fashion experts. The experts include model agent, Celia Holman Lee, fashion photographer Lili Forberg, hair stylist to the stars, Michael Leong, and fashion stylist, Sonja Mohlich.

To enter the competition simply log onto and follow the instructions or freephone 1800 818 890 for an application. The deadline for entries is Friday August 10 with regional heats planned for early September. Tune into Xpose on TV3 and Simply Be’s Facebook page for further updates.


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