Ford launches ‘Clean Up for 181’ campaign

The Ford Kuga ST Line

The Ford Kuga ST Line

As the January new car market draws near, Ford has announced a range of offers as part of the company’s ‘Clean Up for 181’ campaign.

Deals on offer include reductions of up to €6,000 on the likes of the Kuga ST-Line, the seven-seater Grand C-Max, as well as the S-Max and Galaxy Titanium models.

Ford is also offering some extended warranties and a low PCP finance offer of 0 per cent. Even the all-new Fiesta gets a reduction of up to €1,000, with the new EcoSport getting a reduction of up to €4,000, the Focus Titanium getting up to €5,500 off and the Focus ST-Line getting a reduction of over €5,300.

“Our campaign is all about making it extremely easy for car buyers to get out of older, less efficient cars and get into one of our new models which have engines that are all Euro 6 compliant, meaning they are meeting the strictest European emissions regulations,” said Ciarán McMahon, managing director of Ford Ireland. “To paraphrase Henry Ford, our 181 campaign means you can have any colour you want, as long as it’s green!”

Ford highlights the family-friendly C-MAX as a great example of the value to be had in the ‘Clean up for 181’ offers. The versatile C-MAX is available with SYNC 3, the latest version of Ford’s cutting-edge interactive entertainment and communications technology, with 8-inch touchscreen and built in satellite navigation; hands-free tailgate; keyless entry and start; and panoramic roof – priced from €27,605.

In addition to the range of offers on passenger vehicles, Ford tells us that the ‘Clean Up for 181’ campaign includes a suite of reductions on Ford’s commercials range, Ireland’s most popular vans, with reductions of up to €4,000 on the award-winning Transit range and the rugged Ford Ranger pick up truck –plus a competitive finance rate of just 3.9 per cent.


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