Skincare expert La Roche-Posay, supported by the Irish Cancer Socierty, has launched Melanoma Awareness Month May 2009 to help address the increasing problem of skin cancer in Ireland.
The campaign is being promoted in dermatology departments, GP surgeries, and pharmacies, encouraging members of the public to get their moles or suspicious lesions checked.
La Roche-Posay has launched www.my-skincheck.com, which goes live in May. This is a public health website dedicated to the early screening of skin cancer. The website enables each individual to diagnose their personal risk level, self-check moles, and have a personalised mole follow up.
During May, La Roche-Posay is also running Sun Awareness public lectures in the Royal College of Surgeons Dublin at 6pm on May 14, raising public awareness of the escalating problem of melanoma and the importance of safety in the sun.
For more information on how to be SunSmart and prevent skin cancer, call the National Cancer Helpline on Freefone 1800 200 700.
La Roche-Posay further demonstrates its commitment to sun protection and sun education by donating €1 to the Irish Cancer Society for every purchase of Anthelios Fluid Extreme 50+ in 2009.